This was a live project, working with Different World Drinks in connection with their beer, Blue Moon. We each researched the brand and produced individual promotional products to aid and better the drinking process.

The orange is an essential part of a Blue Moon serve, however it is regularly this element that lets the drink down.

I combined a bar blade and zester to create a new product that would make it easier for bar staff to serve Blue Moon to the standard the brand wanted, while enhancing the drink for the customer.